You can enable Profitability or Revenue columns on all relevant items (keywords, ads, ad groups, campaigns etc.). That way you can see exactly how much did you earn or lost on particular item. You can also sort, filter or sum profitability columns.
In order to calculate profitability, you need to specify value of one conversion at account level (Profitability settings dialog) or at campaign / ad group level (Conversion Value column).
For more details watch the Profitability and Revenue video.
Group thousands of similar items in just few groups. Every group row will contain summary statistics – so you can review performance of the entire group. Some fields in the group row are editable – so you can change hundreds of items at once (pause, delete, move, change bid, change landing page etc.).
Available grouping strategies (Top10, Value, 80/20 Rule, etc.) can be applied to any appropriate column. For example, when you apply Top10 strategy on keyword Clicks column that will create two groups: Top 10 and Others. You can switch to another ad group and you will again see the most clicked keywords (Top 10) and summary statistics for Others group.
Grouping will give you new insights into your data (for example, see how Broad and Exact keywords differ in CTR or Conversion Rate). It is also great for changing your campaign structure - you can move groups around with Copy/Paste or Drag&Drop.
For more details watch the Grouping and Bulk Editing video.
Avoid common error of making decisions on insignificant data. If keyword has only one click, then its CTR of 50% is completely irrelevant. That is a result of a pure chance; it doesn't mean that the keyword is really good. Unfortunately, most of the keywords in pay-per-click systems have a low number of clicks and conversions, meaning that their CTR or conversion rates are meaningless.
WisePPC Editor has unique grouping strategy called Statistical Significance that will group items into Statistically Significant and Other. You can customize criteria for statistical relevance in Grouping settings dialog.
It gets even better; items in Other group don't have meaningful data but Other group summary totals are usually statistically significant! So you can use Other group CTR or conversion rate to determine quality of your keywords.
For more details watch the Statistical Significance video.
Similar to Google AdWords Editor, WisePPC Editor supports bulk editing. You can select multiple items with CTRL or SHIFT and change them using the edit panel.
Unlike AdWords Editor, WisePPC Editor also supports grouping. Groups are editable, meaning that you can use editors in a group row to change all group items.
You can see bulk editing of selected items in the Overview video and bulk editing of groups in the Grouping video.
When the filter row is enabled, you can specify filter criterion for one or more visible columns. Current view will display only items that match all criteria. Various filters are available; equal, not equal, greater than, starts with etc. Remove all filters by disabling filter row.
Filtering can be used for bulk editing; first filter all items you want to edit, select all using CTRL+A, and then edit items using the edit panel.
For more details watch the Filtering, Summaries and Columns video.
Did you ever wanted to quickly get average, sum, maximum or minimum for some column? Unlike AdWords Editor, in WisePPC Editor numeric columns have summary icon (∑) that opens drop-down chooser with most common functions. You can have many summaries at once (see screenshot). To remove all summaries click on Clear All Summaries button.
For more details watch the Filtering, Summaries and Columns video.
WisePPC Editor is an offline editor; first you download your pay-per-click campaigns, then you change them locally, and after all the changes are made you hit the Upload Changes button. Offline editing brings many advantages:
Synchronization is done in the same way as in Google AdWords Editor; changes are displayed as either added rows (+), deleted rows (-) or changed rows (∆). While making changes you can hit Download All button and fresh AdWords data will be merged with your changes. Conflicts or errors in download or upload will be visually displayed.
If you are not satisfied with editing changes, you can always undo them, thus reverting to values that were previously downloaded.
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